Google Analytics is the most widely used web analytics service on the internet.

This free service from Google that lets you see detailed statistics about how users interact with your website/app including traffic, average time on site, geographic location of visitors and other useful metrics.

It also incorporates marketing tools such as AdWords and remarketing advertising capabilities.

To provide these services, Google Analytics uses cookies. These cookies help Google identify unique users, identify unique sessions, gather information and store information. If your website/app uses remarketing, third party cookies, or DoubleClick cookies, can be used as well.